About Us


We are the leading industry experts with over a decade of experience bringing process, procedure, and accountability to numerous Powersports Dealerships in the United States, Canada, and the United Kingdom. The Dealership Performance CRM Management Team has worked with over 13 manufacturers, 72 of the Top 100 Dealer Groups, and 2000 retailers including global brands such as Harley-Davidson, Polaris, Indian, BRP, Suzuki, Kawasaki, BMW, Artic Cat, John Deere and many more.

DP360 CRM is known for our technological achievements in agile software development. We have published manuals, training videos, webinars, and seminars pertaining to the utilization of process, procedure, and accountability tools for sales, parts and accessories, and service departments to make our tool the most user friendly for everyone.

Dealership Performance has been featured multiple times in various CRM related articles, even being referred to as industry experts in Powersports Business. With professional advice from their mentor, the late Ed Lemco, and over a decade of CRM / BDC experience, Dealership Performance has developed a foundation of knowledge that provides a unique perspective on successful Powersport businesses and operators. This has helped ensure the growth of those who seek to use it and have stood the test of time with proven success in today’s volatile Powersport markets.

“Dealership Performance’s elegantly simple interface for sales, service, and owners makes their
CRM a natural fit for partnership with Dealer Spike.”
Jay Mason – President, Dealer Spike

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